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Nokia seeks change with new leader–Stephen Elop

by Sheila Margolis on September 10, 2010

The new President and Chief Executive of Nokia, effective September 21, is Stephen Elop–the former head of Microsoft’s Business Division (his departure effective immediately). He has previously held the following positions: COO of Juniper Networks (one year and one month); President, WWFO of Adobe Systems (one year and one month); CEO and other positions at Macromedia (7 years, 10 months); CIO of Boston Chicken (6 years); and CIO of Boston Chicken and Einstein Brothers Bagels (3 years).

Elop will lead an organization that has experienced significant change in its history. Nokia began as a paper mill in southern Finland in 1865; the second mill was located on the Nokianvirta River–hence, the name “Nokia.” The founder Fredrik Idestam is considered the father of Finland’s paper industry, according to the company website. The early history of Nokia focused on paper and electricity generation–not communications technology. The move to mobile didn’t begin until the late 1960s.

With a solid Finish connection and culture, Nokia has now chosen a Canadian citizen for its top position. With Nokia’s clearly stated Purpose–Connecting People–Elop will have the challenge to improve company profits and position and lead in finding new and better ways for connecting people. So what will change and how quickly and what does this mean to the culture of Nokia and its future?

Taking a leader from the outside–obviously indicates change. But choosing a leader outside the Finnish culture indicates an added complexity. Two levels of culture must be considered: first is the country culture. How does the Finnish culture differ from Elop’s background? He won’t be changing the country culture. And how in sync or out of sync is the current Nokia culture with the principles and values of Elop? It’s a positive statement that he plans to listen and learn about the company and its culture. But from a culture perspective, one would hope that he already has a good sense of the organizational culture. One would hope that the selection process focused on sharing the core Philosophy principles that are rooted in the company’s history and shared by employees. And surely the selection process discussed the need for strategy change which will directly impact the Priorities that all employees must share.

With Elop’s software experience and North American connections, Nokia may feel a new momentum that will bring change. Obviously, change is needed; the concerns that employees will focus on is what will change and how will the change impact “me.”

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Organizational culture is an important thing. It’s the standards guiding all behavior in the organization–leaders and employees alike. So when you have a culture of uncompromising integrity, respect, and trust and your top leader–the CEO–demonstrates behaviors that are in conflict with those core values, what do you do? The answer is simple if your culture matters. The CEO must leave. And that’s what happened at H-​​P.

If you read the H-​​P Way, a key tenet of the culture is:  “We conduct our business with uncompromising integrity.” It is explained this way:

We expect HP people to be open and honest in their dealings to earn the trust and loyalty of others. People at every level are expected to adhere to the highest standards of business ethics and must understand that anything less is unacceptable. As a practical matter, ethical conduct cannot be assured by written HP policies and codes; it must be an integral part of the organization, a deeply ingrained tradition that is passed from one generation of employees to another.

In the Five Ps model, the P of “Projections” refers to the images that an organization projects to the public and to the employees, as well. Those images are often influenced by marketing, PR and advertising, but they are also influenced by things like the company name, its logo and symbols, and even the image of the headquarters, offices and stores, and the company’s leader. These images must be aligned with the culture of the organization. Lack of alignment produces serious problems for the company–the public and the employees no longer believe those espoused values matter. How can the leader of a set of values not practice the values that he says are most important?

Leadership matters when it comes to organizational strategy and leadership matters when it comes to organizational culture. When the leader lives the values and talks about them each day, then everyone inside and outside the organization believes they are real. And that’s what it takes for a strong culture–a vital asset for any organization.

And when that leader no longer represents those core values, for the sake of the health of the organization, the leader must leave. Of course, selecting the next leader becomes a challenge, especially when the organization has had a history of selection issues as the WSJ labels as the H-​​P Curse.

An insider is usually the better choice if you seek to sustain the distinctive and enduring Philosophy of the organization–a vital part of the Core Culture. Insiders usually get it because they’ve been living it–assuming the culture is aligned and practiced. Outsiders need to be selected based on whether they have demonstrated leadership practices that are consistent with the company’s culture. The wrong selection can damage a culture.

Culture matters and leadership matters. They go hand-​​in-​​hand.

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Nokia searching for new CEO to bring change

by Sheila Margolis on July 20, 2010

According to the WSJ, Nokia is searching for a new CEO to revive an organization that sells lots of cell phones but has been unable to compete in the high-​​end smartphone market. The WSJ says, “The company’s failure to get back in the race has taken a toll.” Selling in the mainly lower-​​end market limits profit margins. So what does the company do to push change…they search for a new CEO.

Leadership is a prime driver of change, and top leadership is the primary influencer of an organization’s culture. Thus, several things must be decided before looking for a new leader.

  • First, decide what is working with the culture and what needs to be changed. Is a new strategy with corresponding values what leadership must advocate or is the problem deeper? A clear assessment of the Core Culture and particularly the Purpose and distinctive and enduring Philosophy of Nokia must be assessed. What are they and can the organization survive sustaining that Purpose and those distinctive organizing principles that are the character of the company. Is a character change needed or a strategy change? Hopefully, it’s just a strategy change because the former requires a much more complex process of transformation.
  • Next, if the change is just a strategy change, be sure the new leader personally advocates and believes in the Purpose and Philosophy. If that leader sees the organization in a new way, changes may be made that were not intended.

Selecting new leadership is a delicate process. But first understand what must be sustained and what needs to alter. Then, choose the leader that will take the organization in the right direction rather than destroying those attributes that matter most to employees and the customers who identify with it.

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