Communication Strategy
Business communication is designed to get results. And to accomplish that, you must plan before you write or speak. The writing process begins with analyzing the situation which involves understanding the following six elements:
1. Communicator: Why are you communicating this message? What is your objective–the action you want the audience to take as a result of the communication? Are you informing, persuading, collaborating? Are you the best person to deliver the message?
2. Audience: Do you know the audience? Are you considering their perspective?
3. Content: What information is required to achieve your objective? What is the need to know content?
4. Structure: How should you organize the message–should it be direct or indirect–and how should you lay it out so it is easy to understand?
5. Channel/Medium: What is the best method for delivering the message? Should it be written, spoken or a blended message? What medium will you use–memo, letter, email, face-to-face conversation, presentation, text message, etc.?
6. Culture: Does the message reflect your organizational culture?
Contact Sheila if you would like coaching or training to improve your communication skills.
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