Communicating the Toyota recall

by Sheila Margolis on January 26, 2010

Is quality an issue with Toyota? A sticking accelerator pedal? Not good–and a long list of models could be affected. Toyota is shutting down production lines. This is a big deal for Toyota and the many drivers of those vehicles.

Is Toyota communicating this recall effectively? The recall has been reported on the national news channels and on the Toyota website–with a bright red news alert. They’ve published on their website “Frequently Asked Questions for the Sticking Accelerator Pedal Recall.” Is this enough?

With so many product recalls, are Americans getting the recall information they need to stay safe? What could improve this? What is the best way to spread this information?

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